Executive Summary 

The purpose of the Executive Summary is to give judges a general overview and better understanding of your business event. Some examples of the type of information judges will be looking for are listed below. Your event must have taken place and outcomes collated during the time period of 1st April 2025 – 31st March 2026. This question is not scored and is for general understanding/background knowledge only.

• Type of event i.e. Association Congresses at UK, European or International level, Incentive Programmes, Corporate Conferences, or Sectoral Innovation Events.
• Number of delegates/participants in person and online
• Number of years the event has been operating for, frequency of event and previous locations
• Any other information you feel is relevant

1.  In what ways is your business event unique to Scotland?

You should provide evidence of activity within the time period from 1st April 2025 – 31st March 2026. Please cover any areas you think are relevant, although you may wish to include aspects such as:

• Highlight any innovative programming or presentation
• Collaborative working with other Scottish businesses and stakeholders, including the “adjacent industries” beyond tourism. This can include social enterprises, charities, schools, universities or institutions such as the NHS.
• How you developed a sustainable business model - Sustainability includes both environmental and social aspects. How has your event worked to achieve both?

2. Tell us about the impact and outcomes your business event generates for the area or location in which it takes place, and what will be the real legacy and ultimate “leave behind” to make it worthy of this award?

You should provide evidence of activity within the time period from 1st April 2025 – 31st March 2026. Please cover any areas you think are relevant, although you may wish to include aspects such as:

• How did the event enhance the profile of the town, city or region and Scotland?
• Legacy from the event – actual or anticipated. e.g. academic, social, infrastructural, experiential, learnings
• For competitive bid scenarios, how did you convince the client to choose Scotland?
• How client and delegate objectives were met and exceeded
• Alignment to Journey to Change which showcases the business events industry as a critical part of the visitor economy and an industry that creates real positive societal change. How has your event given back to or involved the community?
• Alignment to Scottish Government frameworks - For example, the Scottish Government’s aims in 2025 include (but not limited to); eradicating child poverty , growing the Economy , tackling the climate emergency, combat human trafficking , being a good global citizen. Has your event helped Scotland progress any of these ambitions?

3.  Please tell us how your event incorporated responsible planning and delivery?

The judges are looking for you to demonstrate that responsible event planning and delivery was central to your approach and that you excelled in this respect. Please cover the areas you think are relevant but at minimum you should outline:

• How your event has shown ambition and innovation to reduce your environmental impact
• How your event promotes and sustains our culture and traditions
• What you’ve done to make the event as inclusive and accessible as possible