Executive Summary

The purpose of the Executive Summary is to give judges a general overview and better understanding of your business. Although not an exhaustive list, some examples of the type of information judges will be looking for are listed below. This question is not scored and is for background information only.

• Types of services on offer
• Size and purpose of your business
• How long you have been operating
• Any other information you feel is relevant

1.  Please provide details of your inclusive business practice or programme.

You should provide evidence of activity within the time period 1st April 2025 – 31st March 2026. Please cover any areas you think are relevant, for example you may wish to include aspects such as:

• What you’ve done to make your product or service accessible, available to everyone
• What is the visitor experience and enhancement?
• How you have created and developed your product or service
• Creative partnership working or innovative ways of working with your local community
• How you ensure inclusive recruitment practices
• Any unique aspect of your inclusive product or service
• Ways in which you have expanded your activity to increase and enable wider visitor engagement
• What steps do you take to promote your accessibility facilities and services e.g. do you provide appropriate accessibility information online, how are these facilities being marketed, are you using social media/ or influencers?
• How are you sharing your inclusive tourism story with your visitors and raising awareness of your inclusive tourism practices

2.  What have been the outcomes/results of your inclusive activity on the visitor experience, as well as any learnings you’ve gained so far?

You should provide evidence of the impact of your activity on your business and visitor experience, within the time period 1st April 2025 – 31st March 2026. Cover any areas you think are relevant, for example you may wish to include aspects such as:

• Training/development of team to enhance customer experience
• How you have Improved the customer experience/journey
• Have you achieved what you set out to do?
• Increased turnover and/or increased repeat business
• Are you using any specific technologies or apps to support disabled people to engage with your business?
• Audience/Visitor growth
• Other awards / external verification
• Evidence from review sites e.g. TripAdvisor or Euans Guide
• Are you having conversations with the target audience to encourage feedback and continual improvement?
• Have you shared your inclusive practices to encourage others within the sector? Provide examples.

3.  What steps are you currently taking to develop your business? What do you hope to achieve and how are you measuring success?

You should provide evidence of current developments and how benefits will be monitored / measured, eg. through visitor feedback, increased revenue, target market statistics. Please cover any areas you think are relevant although you may wish to include aspects such as:

• Plans for new and innovative products/services
• New collaboration and/or partnership working
• Opportunities to raise awareness of your activity and influence others to adopt inclusive practices.
• Intentionally targeting new markets or increasing occupancy/attendance rates
• Obtaining an external assessment of quality and experience (eg. awards schemes, customer ratings)